TANGERANG SELATAN - Astra Indonesia Chief Executive Officer - BMW Sales Operation, Fredy Sandjaja explained that BMW Indonesia is confident that the market of four-wheeled vehicles in the future will be oriented to hybrid cars.
"For hybrids we are still pioneering so it takes time too, but I am sure the hybrid will be big," he said when interviewed at the inauguration of BMW Dealer in Serpong area, Tangerang (25/4).
Although the rules of the use of electric vehicles is still in the stage penggodokan by the government, Fredy optimistic.
Because other countries already use the technology with low-emission considerations.
This could be a keen sense of the business of BMW.
Moreover, Fredy who Astra people must have understood very well, fellow manufacturers Astra, Toyota and Daihatsu joinan again work on hybrids for affordable cars.
If Astra is playing, the other will automatically follow. Yes, just look at the LCGC journey to LCEV.
Meanwhile, Fredy said the investment value of Rp 108 billion in the establishment of BMW dealer in Serpong is not only focus on i series products only.
But it also sells other products such as type-7 Series and 3-Series.
"But for consumers who want to buy our i series product, it can only be done at this dealer only," added Fredy.
In this year BMW will rely on products All New 5 Series and Series-7 in boosting sales.
For X-5 Hybrid products are still by order because the sale price has not been ascertained.