Volvo Cars starts production of its new XC60 mid-size SUV in Gothenburg, Sweden, this month – 90 years after the first-ever Volvo, the ÖV4, saw the light of day on April 14, 1927.
A A total of just 275 vehicles were sold in its lifetime, which was modest even in those days, while the new XC60 replaces one of the best-selling models in Volvo’s history.
The original XC60 became a phenomenon, with climbing sales every year since it was introduced in 2008.
Seven years after it was revealed, it became the bestselling premium mid-sized SUV in Europe, and in its ninth year it is still selling in big numbers, accounting for around 30% of Volvo’s total global sales. In fact, April 2017 will see XC60 production exceed 1,000,000.
Volvo’s founder, Assar Gabrielsson, saw an opportunity for car manufacturing in Sweden after observing the growing automotive industries in the US and Europe from his position within sales at the Swedish ball bearing maker SKF – a supplier to the car industry.
He managed to convince SKF to invest in a spin-off car business called AB Volvo and the first mass-produced Swedish car was quite a conventional vehicle, with elements of American car design, a wooden frame made of ash tree and beech, a 1.9-litre side-valve engine and artillery wheels with wooden spokes.
Only one colour combination was available – dark blue with black fenders.
Despite all these changes over the past 90 years, one thing has remained the same and that’s Volvo’s commitment to making the world’s safest cars.